Simularity helped Alibris make the most of their Big Data, with measurable results. I wrote a case study about the project for Monsoon Commerce’s blog, “to the point“. In this post we’ll look at a case study involving Alibris, an online marketplace for independent sellers of new and used books, music, and movies, as well as […]
This is a very nice infographic from monetate, with solid advice for retailers working on a big data strategy. If you include product recommendations and personalization within the category of merchandising, then we agree – this is the most obvious place to gain business value from data you have about your customers.
The online marketing and advertising industry has been decrying the usefulness of Do Not Track for months, but they have taken truly desperate measures recently. Entrepreneurs, are you listening? These sound like the death throes of a $300 billion dollar industry ripe for disruption! Consumers overwhelmingly agree that they do not want their online actions […]
In a guest post on Forbes on 4/24/12, Matt Arkin, of 33Across, claims “’Do Not Track’ Could Kill The Internet Startup Economy”. I think his post is short-sighted and inflammatory. Consumers want control of their personal data, and the gloom and doom predicted by Arkin is outrageous. Do Not Track is the right thing to […]
Welcome to Simularity’s new blog! We hope you enjoy it.