According to a report by the Columbia Business School, while 100 percent of CMOs surveyed believe that successful brands use customer data to drive marketing decisions, 39 percent of marketers report that they cannot turn their data into actionable insights, and 36 percent ofmarketers report that they have “lots of customer data”, but “don’t know […]
Simularity helped Alibris make the most of their Big Data, with measurable results. I wrote a case study about the project for Monsoon Commerce’s blog, “to the point“. In this post we’ll look at a case study involving Alibris, an online marketplace for independent sellers of new and used books, music, and movies, as well as […]
This is a very nice infographic from monetate, with solid advice for retailers working on a big data strategy. If you include product recommendations and personalization within the category of merchandising, then we agree – this is the most obvious place to gain business value from data you have about your customers.